My journey in coaching and business consulting has been deeply shaped by my life experiences and over ten years of working with more than 2,000 clients. I am committed to helping others develop important skills for success.

Growing up in Croatia during the war in 1991 was challenging and made me more resilient than many of my peers. As the oldest of four sisters, I often took on heavy responsibilities at home and acted as a protector for my siblings, which is part of why I haven’t started a family of my own.

When I was 19, I moved to London, excited to explore new opportunities. I aimed to learn and succeed in leadership roles, believing it matched my abilities. This drive pushed me to pursue further education and personal development.

Since starting this journey, I have never looked back. My studies have transformed my life, and I’ve met many people seeking guidance, just as I once did. Understanding their struggles made me even more eager to help others. Gradually, more people began to reach out to me for support, and I realised this was my calling.

Today, I approach life with enthusiasm and the belief that anything is possible. I am convinced that once we learn to manage our thoughts effectively, we can achieve our goals. Each part of my story has taught me valuable lessons for which I am truly thankful, and now I have the chance to give back.

My passion for life motivates me to stay fit and healthy, with martial arts helping me become the best version of myself. I believe habits shape who we are, and we have the power to either inspire others or fall short; there’s no in-between.

I began my formal education in International Hotel Management at the University of West London and later earned a Master's in Finance and Accounting, along with a Life Coach Diploma. While working in the hospitality industry, I discovered my true purpose: helping others live authentically and avoid unhealthy habits. This realisation led me to start my coaching practice, guiding clients on their journeys to success.

My work has included building clients’ confidence and helping them navigate career changes, and I’ve been consistently inspired by the positive transformations I’ve witnessed. Over the last ten years, I have had the privilege of working with people from all over the world. In 2023, I founded ALEX, my life coaching and business consultancy firm.

Now, my mission is to be a role model and motivator, encouraging as many people as possible to chase their dreams and find their unique paths. I believe that changing your thoughts can change your life, and this principle can create positive change in every aspect of life, sparking a ripple effect that reaches beyond the individual.

My commitment goes beyond coaching; I am also devoted to creating initiatives that help make the world a better place.